Wuling Studio - Quiet from the news, in fact it did not make the cheap car segment or LCGC close to competition. Not without reason, this time it was Wuling's turn to be one of the producers who were studying consumers and markets in the low cost green car / LCGC class. Of course, the survey shows that the market identity of LCGC is still alive in Indonesia.
Regarding the research conducted by Wuling Motors, if the study results are considered beneficial, then the Chinese automotive brand will not hesitate to invest in that segment.
However, it should be acknowledged that currently Wuling is more focused on seeing the character of cheap car buyers, to what kind of model for the people of Indonesia. So, it is not yet considered whether to produce LCGC cars or not.
With regard to that, in relation to the LCGC car, Yin Yi as Wuling's Brand and Marketing Director also opened its voices. Where, he argues if each market segment has different characters. Therefore, Yin Yi affirmed if his side now wants to be more specific in studying cheap car classes, so that in the future the products can be well received by the public.
"We have to learn everything first, because we have only been in Indonesia for 2 years. For example, conduct a study of consumer needs, up to their character, "said the man from China recently in Jakarta.
Meanwhile, on the other hand, as an additional information, it is necessary to know that competition in the LCGC market itself, for Yin Yi, is very potential, but it does not mean looking in that direction. Wuling decided to join in selling low-cost car products in two or three years after Wuling was in the national automotive market.
"So in our plan in 5 years it will indeed launch a variety of models, but what segments need to be developed and studied more deeply so that the results are satisfactory," Yin Yi said.
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